Got a Specific Financial Question
in Mind?

Start-up and Small Business Financial Planning

Lori Atwood, CFP(r) created Fearless FoundHer to help founders and small business owners from the idea stage to profitability and scaling. Lori knows firsthand what it’s like to be obsessed with growing your business, because she’s been doing it for 8 years herself. She understands how it feels to wake up in the middle of the night because you’re not sure you’re delivering the product/service your key client base needs, in the most profitable way. Lori wants you to be Fearless about growing and running your company to  allow you to do what you love and quit your day job!

FearlessFoundHer helps you refine your:

  • Idea into the right business model that services your key customer base.
  • Understanding of your business finances, forecasting, and if/when/how to raise funds.
  • Pricing, which is one of the hardest parts of owning a business.
  • Timing and ability to “quit your day job” and manage household expenses while you grow.
  • Current approach to taxes and retirement savings.
Lori Atwood

Tax Advice

You are the master of DIY taxes, but this year something unexpected comes up and you need a little advice. Maybe you decided to sell some land, need to adjust your withholding for income changes, or are concerned about the tax effects of taking RMD’s from your IRAs. As part of our financial planning service, we can offer our clients tax planning advice and answer your questions.

Meet Katie, an enrolled agent with the IRS AND a financial planner right here at Fearless Finance. She brings 15 years of tax expertise to help you with those unexpected financial situations that also affect your tax return. 

We have helped our clients to:

  • Correct withholding issues (fill out w-4)
  • Calculate gains on sale of property & expected tax impact
  • Cost of doing Roth conversions in low income years/before retirement
  • What is the future tax impact of RMD’s.
  • Understand the tax effects from exercising stock options
  • Calculate the effects of selling stock grants
  • Completing the Form 8606 (that you will prepare) when doing Roth conversions
  • Calculate possible tax savings from making an S-election
  • Capital gain/loss harvesting in taxable brokerage accounts.
  • Exercising options and selling RSUs, etc.

We only provide tax advice and do not prepare, complete or file tax returns. 

Just like our financial planning, tax planning advice is fully fiduciary based, no commitments, no sales, no strings attached. 

Tax planning provided as advice is a calculation based on current tax laws and information provided. There are no guarantees of the outcome, no tax filing is provided. 

Student Loans: Payback plans, Forgiveness, Refinancing

Are you one of the one in seven Americans with student loans? If you are, you may feel confused by the many payback plans, forgiveness opportunities, and option to refinance or consolidate loans. What is best for you now and in the long-run? It can be stressful to think of the analysis you need to do and the knowledge you need to have to make the right choices. We’ve got you covered. Kim Weihbrect, is a Certified Student Loan Professional and she’s here to help you on your student loan journey. Let’s optimize your student loan options:
  • Optimizing your payback options
  • Figuring out if refinancing is right for you
  • Getting on top of private loans
  • Considering and applying for forgiveness
  • Fitting your student loan payment into your Cash Flow
  • Deciding whether to pay loans off early or use savings to pay off loans
  • Fully fiduciary advice, no commitments, no sales, no strings attached

Have another Special Topic?

Maybe you want a fiduciary professional to look at your investments and make sure they are in line with your goals, or help you consolidate your accounts or pay less in fees.

You’re ready to buy and need advice on how much you can afford for the down payment and the monthly payment. Maybe you want help figuring out how to accumulate a down payment.

We can help you plan for how to fund start-up costs, organize your accounts, set a take-home “salary” and make sure you’re saving appropriately for taxes and retirement.


  • $260/hour for Initial Plan for your Special Topic (typically 1-3 hours over 2-3meetings depending on the topic)
  • For annual check-ins and meetings to update your plan when you have a life change, you’ll pay $220/hour
  • We charge to the nearest quarter hour, and you don’t pay for prep time
  • Try our online intake for $90 (one-time cost) and potentially save 30-60 minutes of Initial Plan time (coming soon)

What works for you?

Online Intake (coming soon)
Our data intake includes looking at your last 30 days of transactions, getting your estimates for your monthly spending and understanding your balances in your debt and savings accounts along with other basic questions. You can do all of this on your own time through our platform for $90 and your Planner will see the data you’ve provided, analyze it and be ready for your first meeting. Online intake typically reduces the total amount of initial plan hours by 0.5-1 hour.
In Person Ontake
Not interested in loading your data or inputting your information, no problem. You can work with your Planner for in-person intake. Your Planner will gather the data needed for the initial planning analysis by meeting with you virtually. You provide your last 30 days of transactions in CSV format, and we meet to ask about estimates for spending, balances in your accounts and basic info. Typically, in person intake takes 30-60 minutes of meeting time with your Planner for the initial plan.
Special Topic
Do you have a specific financial goal or topic you need advice on? Maybe you’re trying to optimize paying back student loans or figuring out if you qualify for loan forgiveness. Maybe you inherited some money and you want to know how to best invest it? Maybe you want a portfolio check up? No problem, we can work with you on your Special Topic and hold off on a full plan. See more about Special Topic pricing here.
Work with a group

Join one of our small group planning courses (1-2x/year) to get planner guidance on developing your own financial plan in 5 classes. Interested in learning when the next group opens?
Sign up for the interest list. Or, form a group of your own with friends and start any time by emailing

It’s Simple to Get Underway

Fill Out the Form

We’ll reach out to you and coordinate a time that fits into your schedule.

One of our Advisors will be in Touch

One of your financial advisors who specializes in your area of need with get in touch with you.

Jump in and Get on Track

We’ll get to know your situation so we can provide impactful advice from the get-go.

Frequently Asked Questions

These are some of the most common questions we’re asked about the Fearless Plan. Have a specific question? Schedule a free call today!

How do I choose a Planner at Fearless Finance?

You can take a look at each planner’s profile here at Our Team. See who makes the most sense for you. You can also indicate “no preference” and we will match you as best we can. You can schedule a free intro call to see if it’s the right fit, and you can also always change planners if the chemistry isn’t right. No commitment.

How much access do I get to my advisor and when?

As much as you need. Outside of paid virtual meetings, you can email your Planner whenever a question comes up and if the Planner can answer your questions easily by email, it’s no charge. If your Planner feels, at his/her discretion, the question is too complex, your Planner will ask you if you’d like to meet and give you an estimate of the amount of time you will need e.g. 15 minutes or 1 hour. We typically recommend an annual Check-in to make sure your plan still reflects your goals, but you can meet more often (or less), if you prefer.

How much will a plan be in total?

We don’t know that yet until we start working with you, but typically an Initial Plan takes 2-4 hours spread over 2-3 meetings. Each meeting is about 1-1.25 hours. You are ONLY charged for the time you are actually meeting with your Planner. You are not charged for prep time and you cannot be charged in advance of a meeting. You pay for each meeting after the meeting ends. We can charge to the closest quarter hour.